Superior Uniform Group & HPI Direct Recognized at NAUMD Image of the Year Awards

Wed, 04/15/2015 - 09:05 -- Press Room
HPI Direct - Jet Blue Uniform Program Image of the Year Award Winner

Superior Uniform Group Receives Six Nominations at NAUMD Awards Ceremony
HPI Direct Receives Top Honors Winning Two Image of the Year Awards

Superior Uniform Group, Inc.® (NASDAQ:SGC), provider of custom uniforms and image apparel received six nominations, more than any other company, for the North American Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year Awards in six categories.  HPI Direct, a division of Superior Uniform Group, won two Image of the Year Awards at the awards ceremony in Orlando, Fla., yesterday.

HPI achieved top honors in two categories; the Restaurant Single Unit category for U.S. Taco Co. and Transportation-People for JetBlue Airways.    

“We are pleased to receive such high distinctions as the Image of the Year awards and are truly honored to be recognized with three nominations,” said Lisa Stewart, vice president, design and merchandising, HPI.  “We work closely with our customers to design customized uniform programs that visually enhance their brand and increase consumer recognition.”

HPI designed a unique uniform program for U.S. Taco Co.  “HPI utilized U.S. Taco Co.’s bold, stylized skull logo in the uniform pieces in big and colorful ways,” said Stewart. “To echo U.S. Taco Co.’s goal of innovation and fun, HPI included a millennial favorite, the hoodie, in its uniform lineup. While not normally utilized by restaurants as part of a front of the house uniform, it worked great for U.S. Taco Co. as a light weight, long sleeve option that could be worn alone or layered on top of the short sleeve V-neck t-shirt.”

HPI partnered with the renowned designer Stan Herman, creator of JetBlue’s first uniforms, to create a brand new uniform program for JetBlue’s flight operations, inflight and airport operations and ground operations employees.  “HPI and Stan Herman’s collaboration was created with fashion in mind looking at the cutting edge of trends and how important shape and fit is in how people wear clothes.” said Stewart.  “We incorporated hints from JetBlue’s first uniform that have now become part of their heritage and pushed forward with a more graphic play of color to represent how their branding has evolved.”


The North American Association of Uniform Manufacturers and Distributors (NAUMD) has served as the voice of the uniform and image apparel industries since 1933.  Its 500+ members include manufacturers, designed, producers, and retailers of uniforms, as well as those who produce products and services for the industry at large.