HPI achieved top honors in two categories; the Restaurant Single Unit category for U.S. Taco Co. and Transportation-People for JetBlue Airways.
“We are pleased to receive such high distinctions as the Image of the Year awards and are truly honored to be recognized with three nominations,” said Lisa Stewart, vice president, design and merchandising, HPI. “We work closely with our customers to design customized uniform programs that visually enhance their brand and increase consumer recognition.”
HPI designed a unique uniform program for U.S. Taco Co. “HPI utilized U.S. Taco Co.’s bold, stylized skull logo in the uniform pieces in big and colorful ways,” said Stewart. “To echo U.S. Taco Co.’s goal of innovation and fun, HPI included a millennial favorite, the hoodie, in its uniform lineup. While not normally utilized by restaurants as part of a front of the house uniform, it worked great for U.S. Taco Co. as a light weight, long sleeve option that could be worn alone or layered on top of the short sleeve V-neck t-shirt.”
HPI partnered with the renowned designer Stan Herman, creator of JetBlue’s first uniforms, to create a brand new uniform program for JetBlue’s flight operations, inflight and airport operations and ground operations employees. “HPI and Stan Herman’s collaboration was created with fashion in mind looking at the cutting edge of trends and how important shape and fit is in how people wear clothes.” said Stewart. “We incorporated hints from JetBlue’s first uniform that have now become part of their heritage and pushed forward with a more graphic play of color to represent how their branding has evolved.”